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March Pet Business Astrology Forecast – 2017

  Passion and inspiration rule when the lion steps into March. High energy and action combine with sensitivity. That’s because the eight out of ten planets now traveling in fire and water are great for emotional expression and grandstanding. Not so much for objectivity and common sense. Vulnerability is just under the surface of bravado. The gym is a good place to work off fire’s excess energy. Enjoy the drama, participate if you like: just don’t burn your bridges and wait for temperatures to cool before committing to anything of substance. Jupiter, whose energy exaggerates whatever it touches, stand opposite Uranus, planet of ingenuity and eccentricity. Both stand at a right angle from transformational Pluto all month. Unconventional fixes are the ones that work best. If they are high-tech, so much the better, but what is most important is to get to the heart of the problem. Meanwhile Venus, planet of attraction and beauty, turns retrograde for six weeks beginning March 4th. This opens the door to reviving dormant...

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February Pet Business Astrology Forecast – 2017

  An overabundance of hotheads and know-it-alls seems to be running rampant. Their false confidence and bravado mask self-doubt and inadequacy. Rest assured that the louder the voice and more reckless the words, the emptier they are. Chalk it up to a slow-moving letter ‘T’ formation in effect through March that includes Jupiter, Uranus and Pluto. Fortunately, Sun’s motion through mental, analytical Aquarius makes it easy to maintain a healthy detachment from the noise and drama.   Mercury, planet of communication, aids the Sun when it enters Aquarius on the 7th. There is some adult supervision courtesy of Saturn and Uranus playing nice together. This keeps the blowhard element from getting completely out of control. Saturn and Uranus playing nicely together also allow for the integration of the old with the new. Transiting moon forms a triangle with Saturn and Uranus at the time of its lunar eclipse on February 10th proving once again, it takes a woman to keep things running smoothly. You’ve been committing too much time...

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January Pet Business Astrology Forecast – 2017

Inspiration is strong as the New Year opens and so is the potential to manifest your dreams. By writing down your goals and discussing them with people you trust, you ground and clarify your thinking. The key to achievement is to stay connected with pursuits that fuel your passion. Creative juices are turned way up when Venus enters Pisces on the 4th.   Venus rules art, creativity as well as romance and money. Your imagination is very rich as the doors to the unconscious open just a bit wider now. Pay attention to your dreams. If you are dating, this month is a good time to put feelers out. Venus stays in until March 3rd, Don’t sign on the dotted line until Mercury turns direct on the 8th. That day also begins a rare period that lasts until February 7th when every single planet is moving forward. This is a cosmic green light to take action to move forward. Circumstances may impress the need to stand up for your...

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Annual Pet Biz Astrology Forecast – 2017

Let’s step backward to look at the big picture. With big picture Jupiter and Sagittarius playing outsize roles in 2017, this is an appropriate place to begin. Jupiter is the planetary ruler of Sagittarius, the archer who aims his arrow up into the stars. When seen from such an elevated vantage point, the disparate little pieces fit into a larger beautiful mosaic.   Powerful outer planet transits from the end of the last decade have upended our economy, politics and foreign affairs. Although the configurations have largely moved out of formation, their impact continues to reverberate strongly through 2017 and beyond until 2019 and 2020 when Saturn, Jupiter, Pluto meet each other in various combinations, beginning a brand new chapter. So in many ways, 2017 is part of a transitional process to help us prepare for a shift of major proportions. Much of what is going on in 2017 helps you clarify the definition of who you are, what makes you tick, and strengthen the foundation of your moral...

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December 2016 Pet Business Astrology Forecast

Each month we’ll bring you excerpts (below) from Ellen Zucker’s December 2016 pet business astrology forecast that she wrote as a co-author for the Pet Business Planning Almanack – 2016 Laurren Darr, Founder of International Association of Pet Fashion Professionals. You can get the book on Amazon in printed version and Kindle format. As a part of Kindle’s Matchbook program, if you purchase a printed copy, you can get a FREE copy of the Kindle version. December 2016 Pet Business Astrology Forecast Spirits are high as December makes its entrance. The Sagittarius new moon taking place at last month’s close brings the gaiety and frenetic activity of the holiday season into high focus. Sagittarian optimism is the lifeblood of marketing and marketing is the lifeblood of any business. The first two weeks and especially the first three days are excellent for connecting and building relationships with customers, suppliers, and strategic partners of all types. The symbol for Sagittarius is the Archer aiming his arrow high in the sky. Imagine...

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November 2016 Pet Business Astrology Forecast

Each month we’ll bring you excerpts (below) from Ellen Zucker’s November 2016 pet business astrology forecast that she wrote as a co-author for the Pet Business Planning Almanack – 2016 Laurren Darr, Founder of International Association of Pet Fashion Professionals. You can get the book on Amazon in printed version and Kindle format. As a part of Kindle’s Matchbook program, if you purchase a printed copy, you can get a FREE copy of the Kindle version. November 2016 Pet Business Astrology Forecast The intensity of October carries into November. Now, it is Scorpio’s rhythms that rule the skies. This sign is associated with darkness, magic, and mystery. Night is long, weather has grown colder and Mother Earth has shorn itself of the flower and fauna that grace the summer landscape with its vibrancy and color. Instead, the winter landscape reveals itself, punctuated with grays and browns. Some call it drab, but the winter landscape has a stark beauty of its own. Preparing for the winter ahead, plants and animals...

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